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Case Study: Organic Growth - Sonya Dzines
GOAL
Utilize organic social media growth as a means to generate leads and boost clientele.
THE SOLUTION
Our most basic social media package was our only offering within the client's budget. We posted to the Instagram account 1-3 times per week, managed all account communications, and posted mostly recycled content from the profile.
THE RESULTS
Over a six week period, this (Instagram) account saw an 80% increase in engagement, an 800% increase in reach, and a 30% increase in followers.
Sonya, Head Seamstress at Sonya Dzines, came to me seeking social media management services as a means to generate leads and build clientele. Since she was working on a very tight budget, I offered my most basic social media management package to focus on organic growth. I went to work posting mostly recycled content with absolutely no paid advertisements. On Instagram alone, the profile saw an 80% increase in engagement over a six week period. (Tap photos below to expand)
